Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist like a Premium package above the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely prominent role in commercializing British sport. This channel has also been a key player in making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992 online betting.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially. Sports programs were transmitted occasionally by this channel but rather than launching a sports channel of their very own, Sky Television made a decision to put money into Eurosport. Upon the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.
Sky Sports soon turned out to be one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system which was encrypted through the Video Crypt system. Even though Sky Sports started out by broadcasting sports such as golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most popular sports channel following the acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of 5 years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The design of this news channel was overhauled during 2007. It was just in time with the football season. Though the main structure of presentation was preserved, the color displays of the information box, the ticker towards the bottom on the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a portion of the revamping. Nevertheless the broadcasting format continued to be at the 4:3 and failed to get upgraded on the Widescreen 16:9 formats link.
Till date Sky Sports is associated more with football compared to every other sports. It’s perhaps due to this reason why this channel does have a tendency to experience some decrease in viewership during the summers when no football is played.