Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and along with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra which are available like a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played an extremely prominent role in commercializing British sport. This channel has additionally been instrumental in making a paradigm change in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning http://spessartnews.com. Sports programs were broadcast occasionally from this channel but rather than introducing a sports channel of their very own, Sky Television chose to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its four channels.
British Sky Broadcasting and Sky Television declared a merger in 1990. Initially launched as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports soon developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports began by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports became the most popular sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of 5 years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which had been launched in 1998. The design of this news channel was overhauled during 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the color displays on the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed Sportfanatick.Com. A new studio, new theme tune and new title sequences were also a portion of the revamping. Nevertheless the broadcasting format remained at the 4:3 and failed to get up-graded to the Widescreen 16:9 formats.
Till date Sky Sports is related more with football compared to any other sports. It’s perhaps due to this reason why this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.